The term corporate socks could mean more than one thing just as the term custom ties can mean more than one thing.

In fact, corporate socks, like corporate ties or company ties can be used to distinguish an employee of a company even if the socks are covered by the trouser.

You see, its all about the feeling of belonging to a group or entity that items such as corporate ties, corporate scarves or custom scarves, corporate socks or branded socks come into being and this includes items such as corporate jewellery, cufflinks, pin badges etc aswell because all of these items denote the company to which one belongs or the entity for example a school and this is why school ties and school socks, blazers etc all matter because they tell the other person where we are from and they bind together the people who all belong to the institution.

Immediately, there is recognition and understanding of where a person belongs when they are seen to have the same corporate ties, corporate socks, corporate scarves, corporate jewellery etc.

But corporate socks, I have always believed are different from the point of view that one can do so much with corporate socks, it is unlimited as to what can be done with corporate socks when it comes to the theme.

The theme can be humorous, serious, intent on pushing across a message. I will give you an example on the intent to push across a message.

Take for example a Nike sports sock- we all know the white sports sock with a tick on it.

The clever thing here is that brands have got themselves into the favourable position of the more they advertise the more they sell from the point of view that if I wear a pair of branded socks, I am paying to advertise something.

This actually goes completely against the grain of commercial sense. How is it possible to pay to advertise? We should all be paid to advertise but yet brands grow and grow on the strength that the more people buy, the more people buy simply because the more people buy, the more the brand is seen, the more people buy- the beauty of a good brand I guess, it just keeps on going for as long as people buy the brand and use the products.

And so this is a little like the purpose of corporate socks- they are made and handed out on the basis that people wear them and expose the brand, even if the brand isn’t really exposed when worn, it still gives the wearer peace of mind that they are wearing a good pair of branded socks and for that there is a level of appreciation.

Custom ties in the form of corporate ties or company ties which are really branded ties at the end of the day, no matter whether printed ties or woven ties are designed to project a name or brand- that is the simple fact.